Lifebuoy x FIFA

Who said changing colours is not fun? 

 

Indonesia loves football, even when its national team isn’t at the World Cup. So when fans switched jerseys and allegiances, Lifebuoy turned a familiar behaviour into a celebration: changing colours can be a good thing.

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For love, luck, family—or simply a new team to cheer for. With every switch, Lifebuoy Bodywash gave fans a super-clean canvas to wear their new colours proudly.