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Resume

Hi! I am Bhagya.

I’m a multidisciplinary designer, part-time illustrator, and writer with 12+ years of experience across both mainline and digital agencies. A graduate in Applied Art from Abhinav Kala Mahavidyalay, I started my career in startups, where wearing multiple hats became second nature and taught me how to adapt, collaborate, and solve problems with agility.

Design is my core strength, but I equally enjoy building campaigns from a 360° perspective. Over the years, I’ve developed a strong knack for managing client expectations, understanding their needs, and translating them into clear, actionable creative direction for my team.

I’m a process-driven creative who genuinely enjoys bringing structure to creative chaos and making the creative journey smoother for everyone involved.

As a team player, I’m always open to ideas, feedback, and constructive criticism. And as a team lead, I believe the best work happens when people feel supported, trusted, and know they always have each other’s back.

Work Experience

2023 - Present: Creative Director, TBWA/Lintas

2021 - 2023: Creative Controller, Ogilvy

2019 - 2021: Co-Founder, Kairee and Co.

2019: Senior Art Director, Catalon Technologies Pvt. Ltd

2014 - 2019: Team Lead, Krixi Ideas and Technology Solutions Pvt. Ltd

Roles & Responsibilities

Team management: Managing projects, assigning team members to particular tasks, ensuring deadlines are met, setting work schedules for the team, follow-ups and problem-solving for the team, and being a liaison between my team members and my seniors.

Client management: Conducting meetings and calls with clients, understanding their requirements, pitching creative ideas, setting client expectations, taking feedback, and providing creative solutions to clients in a way that they understand.

Social media management: Managing clients’ social media handles, ensuring regular posting, handling first-level responses, creating social media strategies to meet the requirements of the client, understanding social media trends and how they can best be used to uplift the client’s brand, monitoring social media performance and adjusting the strategies accordingly.

Working on pitches: Working with a team to create strong pitches to help the agency gain more clients. Understanding the brief, ideating to give creative solutions, and delivering those ideas while presenting to the client.

Managing shoots: Briefing directors and photographers, coordinating with production houses, attending and overlooking shoots, managing recordings and post-production work, and ensuring end-to-end delivery of film and print assets.

Digital-first approach: Finding and creating digital-first opportunities for conventional brands to read a wider audience, observing digital trends and adapting them in a way that suits both the brand and the audience, creating 360 campaigns that have a strong digital extension to ensure longevity.

Technical Knowledge

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe After Effects (Basics)

  • Generative AI Tools

Brands

  • Lifebuoy

  • Closeup

  • Hershey's

  • Pepsodent

  • Coca Cola

  • Vim UltraPro Floor Cleaner

  • Vim Dishwash Liquid

  • Savlon

  • Livon

  • Nimyle

  • Indulekha Hair Oil

  • L&T Technology Solutions

  • Suta Bombay

  • Atlas Copco

  • ZF

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