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Lifebuoy Badal Gaya

Everything is changing - The iconic brand. The iconic jingle. And the iconic claim! 

 

India grew up to the "tandurusti ki raksha karta hai Lifebuoy" jingle and the knowledge of 99.99% germ protection. 2025 saw a change in everything! New Lifebuoy gives your skin 100% better skin protection and is dermatologically approved. Sounds amaring, right? Here's the challenge - how do we get the Lifebuoy user to understand and adjust to this change and believe that their brand is still protecting them? Simple. With India's most iconic star!​​

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Presenting New Lifebuoy!

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After the successful launch of Lifebuoy's new avatar, it was time to educate India about what exactly is new in this iconic red bar that made it your skin's best friend. So Lifebuoy collaborated with Shakti Mohan and Manju Warrier to target both North and South regions.

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