Pepsodent
Hey, South Asia go take a big bite!
Here are some pieces of work created for Pepsodent - Unilever's biggest toothpaste brand.
The work is created for multiple markets like India, Sri Lanka and Bangladesh.
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Strange Rewards (India & Bangladesh): How many times have you seen parents reward their children with sweets? Probably always. Be it scoring well in exams or winning that race, there's a sweet reward at the end of it all. But is it really a reward if it causes cavities? This fun yet provocative campaign questioned parents' sweet reward system.
School Campus (Sri Lanka): Signal recreates it's iconic line "You caught it but can you bite it?" with a cute little twist!
Dhishoom Dhishoom (India): For years, people have perceived that Pepsodent's Dhishoom Dhishoom against cavities was only for kids' oral health. But is it really true? We don't think so. Fighting cavities and keeping teeth healthy and strong is as important to adults as it is to kids.