Tata Sampann

About the Client: Tata Sampann is one of the leading FMCG brands that produces a variety of nutrition products. Right from pulses, grains, flours and staples to whole spices and blended spices and spice mixes, they have a great portfolio of products. The agency I was working on was working for a pitch for their mainline as well as digital account.

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My Role: I was the Creative Controller leading the pitch for the agency. I worked on creating the digital strategy, digital ideation and social media plan for the pitch. I was also responsible for the creative delivery of the pitch of the agency.