The Uppercut
About the Client: The Uppercut is an upcoming lifestyle brand. They offer chic, designer products that are manufactured using Indian handicrafts, weaving techniques and art styles. They work with rural artisans to provide a platform for dying Indian arts and crafts. They needed an agency to help launch the brand, manage social media and conduct photoshoots.
My Role: I was the primary point of contact for the client. I created monthly social media strategy, worked on designing posts, uploading them and managing first response. I also designed their website and worked on setting up their ecommerce store. I worked closely with the photographers and models to conduct photoshoot for their clothing line as well as set up studio for their product shoot.
